If you have been anywhere near social media in the last year, you have likely heard the name "Business Proposal." This South Korean romantic comedy took the world by storm, becoming a global phenomenon on Netflix. Its mix of fake dating tropes, grumpy-sunshine romance, and hilarious comedic timing made it an instant classic.
Shin Ha-ri is an ordinary employee at a food company. To help a friend, she agrees to go on a blind date in her friend's place, intending to act obnoxiously to get rejected. However, her date turns out to be Kang Tae-mu, the new CEO of her company (and her boss's grandson). Kang Tae-mu, pressured by his grandfather to marry, decides to propose a contract marriage to Ha-ri (who he believes is someone else) to appease his family.
Based on a popular webtoon titled A Business Proposal by HaeHwa, the 12-episode K-drama follows a classic yet perfectly executed formula.
For audiences in India and the Hindi-speaking diaspora, the demand for localized content is higher than ever. The search term has trended repeatedly on Google as fans clamor to watch Kang Tae-mu and Shin Ha-ri’s love story in their native language.
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